About us

Our Story

Our journey began not in a boardroom, but at our own front door.

Our Mission and Vision

To bring every Australian into a smarter, safer future — one home at a time.

At Prime Smart Digital, we envision a future where every Australian household is empowered by technology — not overwhelmed by it. A future where smart home solutions are accessible, affordable, and tailored to real needs, not just trends.

Whether it's a digital door lock, a video intercom, or a full home automation system, we believe in creating peace of mind through intelligent design and intuitive technology.

Our goal is simple: to make smart living feel natural. From bustling city apartments to regional homes, we’re here to bridge the gap between traditional security and modern convenience — giving families and individuals the tools they need to live more confidently, more securely, and more efficiently.

Explore. Compare. Choose Smart. With Prime Smart Digital, finding the right smart home solution isn’t complicated. We give you the freedom to explore top-quality options, compare features transparently, and choose smart with confidence — backed by expert guidance and real-world support. Because a smarter home isn’t just about technology — it’s about how it makes you feel: safe, in control, and ready for what’s next.

Our Values

At R R Express, we're more than just a provider of smart home and security solutions — we're your trusted partner in building safer, smarter spaces. Our values guide everything we do, from product selection to post-purchase support.
Transparency

We believe trust begins with honesty. Whether it's pricing, product details, or delivery timelines, we keep you informed every step of the way — no hidden fees, no fine print, and no surprises. We're upfront about what you can expect and always ready to answer your questions clearly and openly. Your confidence in us means everything, and we earn it through complete transparency in every interaction.
Simplicity

Technology shouldn’t be overwhelming — it should make life easier. That's why we focus on offering smart home solutions that are easy to understand, simple to use, and effortless to install. From product recommendations to customer support, we cut through the jargon and keep things clear. Whether you're tech-savvy or new to smart devices, we make your experience smooth and straightforward.
Customer First

You’re not just a transaction — you're the reason we exist. We put your needs, comfort, and satisfaction at the center of every decision. That means carefully selecting products we genuinely stand behind, offering honest guidance without pressure, and staying responsive long after your purchase.

Meet our Team

At R R Express, we believe that great service starts with real expertise. Our two directors bring together decades of experience across the home improvement, construction, and technology industries — all focused on making your life easier, smarter, and more secure. Contact - Prime Smart Digital

Company Information

Company Name: R R Express Pty Ltd trading as Prime Smart Digital

Phone: +61 1300 357 619

Email: support@primesmartdigital.com.au

Address: 249 Annangrove Rd, Annangrove NSW 2156, Australia

ABN No: 75 165 600 920

Business Hours

Monday - Friday: 9:00 AM - 5:00 PM AEST (UTC +10:00)

Order Cut Off Time: 2:00 PM AEST (UTC +10:00)

Response Time: We aim to respond within 48 hours.

Sameera Madhani (Director)

With years of experience leading projects, people, and technology, Sameera ensures that everything at RR Express runs smoothly — from the moment you browse our site to the moment your smart home solution is installed. Her knowledge in IT security, operations, and smart system management means our customers enjoy reliable products, efficient service, and total peace of mind when it comes to protecting what matters most.
Ramzan Madhani (Director)

With a strong background in door hardware, building and construction, and interior design, this director brings a keen eye for detail and a deep understanding of how homes work — and how they should feel. Passionate about modern living, Ramzan is also highly experienced in the latest smart home technologies, helping customers choose solutions that are not only secure and functional but beautifully integrated into any space.

Why Choose Us

Prime Smart Digital offers reliable, high-quality smart security solutions with local expertise. We prioritise your security and privacy, provide personalised support, and maintain transparent pricing. Benefit from flat-rate shipping and a 30-day returns policy for your peace of mind.

Review our policies

Privacy Policy, Return &Refunds Policy, Shipping Policy , Billing Terms & Conditions, Terms & Conditions, FAQ's

Our Promise To You

As R R Express Pty Ltd (proudly serving Australia since 2013, and evolving as Prime Smart Digital since 2025), our promise is to deliver smart home security solutions that are simple, transparent, and genuinely customer‑centric. Explore our collections or get in touch—your smarter, safer home starts here.

Explore our collection