Privacy policy

Last Updated: 07/08/2025

Prime Smart Digital ("we", "us", "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your data when you visit or make a purchase from https://primesmartdigital.com.au ("the Site").

1. Information We Collect

Automatically when you visit the Site:

  • IP address
  • Browser type and version
  • Device type
  • Pages viewed and time spent on the Site
  • Referring URLs
  • Cookies and analytics data

1.1 When you make a purchase or create an account :

    •       Full name
    •          Email address
    •          Phone number
    •          Billing and shipping address
    •          Payment details (processed securely via Shopify or third-party providers – we do not store your card information)
    •         Order history

2. How We Use Your Information

We use your personal data to:

  • Process, deliver, and manage your orders
  • Communicate with you about orders, accounts, or support requests
  • Provide setup help and software updates for smart devices
  • Improve our Site, services, and product offerings
  • Conduct marketing campaigns and measure performance
  • Detect and prevent fraud or misuse

3. Sharing Your Information

We only share your data with trusted service providers essential to our operations, including:

  • Shopify (our eCommerce platform)
  • Payment providers (e.g., Shopify Payments, PayPal)
  • Shipping partners (e.g., Australia Post, Aramex, Big Post, My Team GE etc.)
  • Smart device manufacturers (if required for product registration, support, or integration)

3.1 Marketing and advertising platforms:

·       Marketing and advertising platforms:
We may share limited data (such as email hashes, browsing behavior, and purchase history) with Google and Meta (Facebook/Instagram) to deliver relevant ads, measure marketing effectiveness, and improve customer engagement. Any data shared is subject to those platforms’ privacy policies and is used according to applicable laws. You can opt out via your browser settings or advertising preferences on those platforms.

·        We may also share limited data (e.g. hashed email addresses, browsing behavior) with:

o   Google

o   ·Meta (Facebook/Instagram) for the purpose of delivering relevant ads and analyzing campaign performance.

o   ·All data sharing is in accordance with applicable laws and platform privacy policies. You can opt out of personalized ads via:

§  Google Ads Settings

§  Meta Ad Preferences

We do not sell your personal information.

 4. Cross Border Data Disclosure

  • Some of the third-party services we use, such as Shopify, Google, and Meta, may store or process your personal data outside Australia, including in the United States, Ireland, and Singapore. These providers are required to protect your data under their respective privacy frameworks

5. Cookies and Tracking

·       We use cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and deliver targeted advertisements.

These may include:

· Essential cookies – Required for site functionality (e.g., cart, login, checkout).

· Analytics cookies – To measure and improve website performance (e.g., Google Analytics).

· Advertising cookies – To personalize and track advertising campaigns (e.g., Google Ads, Facebook/Instagram Meta Pixel).

When you visit our website, a cookie consent banner may appear, allowing you to:

    • Accept all cookies
    • Reject non-essential cookies
    • Customize your cookie preferences

You can also manage or delete cookies via your browser settings at any time.

By continuing to use our site without adjusting your settings, you consent to our use of cookies as described.

For more information about cookies and how we use them, please review our [Cookie Policy] or contact us at support@primesmartdigital.com.au

6. Data Security

  •       We implement appropriate technical and organizational measures to protect you information.
  •       Transactions are processed using PCI-compliant systems via Shopify and associated payment gateways.

7. Your Rights

Under the Privacy Act 1988 (Cth), you have the right to:

  • Access and correct your personal information
  • Request deletion of your data (where applicable)
  • Withdraw consent for marketing communications
  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

To exercise any of these rights, please contact us at support@primesmartdigital.com.au

8. Data Retention

·         We retain personal data for as long as needed to

    •          Fulfill orders and manage customer accounts
    •          Comply with legal obligations
    •          Support registered smart devices or warranty claims

9. Minors

·         Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal data from children.

10. Changes to This Policy

·         We may update this Privacy Policy from time to time. The latest version will always be  available on this page and will include the effective date

11. Contact Us

If you have questions or would like to request access, or delete your data, contact us at:

Prime Smart Digital is a trading name of  R R Express Pty Ltd. A registered Australian Company operating since 2013. Our products, policies, and shipping services are exclusively available to customers located within Australia.